Answers
The two important media objectives that we can see the company tries to achieve with this advertisement are:
1. Inform: The first important marketing objective is the objective of Inform. The company Subaru wants to inform people in Canada and Ontaria regarding a new car is being introduced which is under their budget and can even help them to get out and get their cars drive safely even in the harsh winters of the city. This advertisement alllows the people to know that there is a car by this company which could help them to get over with the winters.
2. Persuade: Another important objective is the objective of Persuade.
By making the tagline *Winter is a terrible thing to waste*, the company wants to persuade the customers regarding how winters are beautiful and what makes it more beautiful is a good car ride. Thid car ride could only be achieved by the Subaru company's car which is able to drive safely and effectively in these snow areas.
The block diagram showing when the ad will be aired having the sequential steps is as below:
1. Analysing the market to understand what are the customer's needs and wants.
2. Analysing the product to understans what are the specifications of the product and the value given by it.
3.
Planning the advertisement regarding the objectives and what needs it would target.
4. Designing and making the advertisement as per the plan.
5. Getting the approval of the advertisement by the manager if it is right or not, if yes the further steps would be continued if not, then the planning would again began.
6. The medium is then selected onto which what advertisement would be shown on which medium.
7. Finally, the advertisement is then aired in the market.
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