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QUESTION 1:

A company's mission statement can serve as a tool that guide the formulation and evaluation of

the business strategy and include expectations, plans, performance standards and objectives. The

truth is that most mission statements of companies in Ghana and some parts of Africa have little

practical applicability because they lack uniqueness. There is no much difference from one firm to

another and they contain the same promises.

Required:

(a) Select a company of your choice in Ghana and identify the mission statement of that company.

Describe how well the mission statement is understood by the employees and customers.

(b) Evaluate the mission statement of the company you selected with respect to products or

services, markets and technology.

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