# Marketers sometimes say that nothing happens in business unless somebody sells something. That something is the...

###### Question:

Marketers sometimes say that nothing happens in business unless somebody sells something. That something is the firm’s product or service offering. However, the marketer must cultivate the attitude that he or she is not selling a product or service per se. Rather, the marketer is selling an experience or a means to solve a problem. The offering’s value comes from the ability to deliver benefits to enhance the customer's situation.

– Consider a portfolio approach to product management. How do marketers using such an approach make a decision about product investment? What happens when products are no longer profitable?

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