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Imagine that you are teaching a multi-cultural group of business English students in an English-speaking country

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Imagine that you are teaching a multi-cultural group of business English students in an English-speaking country. You have 6 male and 6 female students in your group. They are an upper intermediate group. They are currently working on a whole group case study in their textbook about a beer company. They need to create an advertising campaign for a new light beer. This campaign should include a TV commercial and a poster. Answer each of the following questions in 50-75 words:
•What problems might arise in this situation?

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