Answers
- Answer- C: Attitude towards customer. AS the measurement is of Attitude towards customer on the scale of 1-7, and all then analysis has been done on that, the dependent variable is Attitude towards customer
- A: 2×2 factorial block design as the data is divided into 2 samples and the it is divided into 2 major factor.
- The p-value for the colour here is 0.0008605 which is < α = 0.05 which shows that the interaction term is significant.
- The p-value for the backlight color is 0.01296 which is again smaller than α = 0.05 indicating that there is significant effect of backlight color on the Attitude towards customer.
- Here the p-value is 0.7 which is much larger than our level of significance and hence we conclude that there;’s no significant effect of the product weight.
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